Version 1.0.0 — updated 6 October 2026
1. Scope
This Cookie Policy describes cookies and similar technologies on PRIMOREGGIMENTO.COM and supplements the Privacy Policy. The website uses its own CMP, PR Cookie Consent, allowing users to accept, reject, select and later change preferences for non-essential cookies.
2. Categories
- Necessary: always active; includes tools required for ecommerce, session, cart, login, checkout, security and cookie preferences.
- Analytics: optional and OFF by default; currently Google Analytics 4.
- Marketing: currently not active.
3. Consent and default settings
On the first visit Analytics is not loaded before a positive choice. Rejecting keeps non-essential tools disabled. Accept or enabling Analytics authorises GA4. Analytics consent is not required to browse, use the cart or complete a purchase.
4. CMP technical cookie
| Name | Category | Purpose | Duration |
|---|---|---|---|
pr_cookie_consent |
Necessary | Stores cookie choice and preferences. | 180 days, unless changed or withdrawn earlier. |
5. Google Analytics 4
PRIMOREGGIMENTO.COM uses Google Analytics 4 through the official PrestaShop ps_googleanalytics module, Measurement ID G-PRLFVN6H7J, for website statistics and interaction measurement, including ecommerce interactions.
Ecommerce events may concern product views/selections, add-to-cart, cart, checkout start, shipping/payment stages and purchases. Parameters may include transaction identifier, value, currency, tax, shipping, quantity and commercial item data. When GA4 is authorised, the browser also communicates technical information associated with the request to Google, including the visited URL and IP address.
6. Google Analytics cookies
| Name | Category | Purpose | Indicative duration |
|---|---|---|---|
_ga |
Analytics | Distinguishes users. | Up to 2 years under Google's documented default; may depend on configuration. |
_ga_PRLFVN6H7J |
Analytics | Maintains session state for the website stream. | Up to 2 years under Google's documented default; may depend on configuration. |
They are not created when Analytics is denied.
7. Rejection and withdrawal
With Reject, GA4 remains completely blocked: no tag loading and no Analytics requests. The choice can be changed at any time through “Review your cookie choices” in the footer. Withdrawing Analytics blocks GA4 again and the CMP deletes _ga and _ga_PRLFVN6H7J. Withdrawal does not affect prior lawful processing.
8. Choice storage
The preference is stored on the device through pr_cookie_consent for 180 days. PR Cookie Consent does not create a centralised consent database containing IP addresses, fingerprints or customer identifiers. Without Analytics consent, no Google Analytics pings or collect requests are sent.
9. Google and transfers
Google Analytics is a Google service. When Analytics is authorised, data are processed within Google's infrastructure under applicable terms and privacy information; Google Ireland Limited may be involved for European users. International transfers must rely on applicable Chapter V GDPR mechanisms.
10. Analytics retention
Cookie lifetime and retention on Google's systems are separate matters. Google documents GA4 controls for user/event-level data retention configurable to 2 or 14 months for standard properties; these settings do not necessarily match cookie lifetime and do not affect standard aggregated reports in the same way.
11. Browser settings and updates
Users can also manage or delete cookies through browser settings; indiscriminately disabling necessary cookies may impair session, cart, login or checkout. This policy is updated when cookies, technologies, providers or their use change.
12. Controller and contacts
Fortina.it di Umberto Fortina – PRIMOREGGIMENTO.COM, Via Giovanni Falcone 37, 28047 Oleggio (NO), Italy, VAT No. 02563320031, Tax Code FRTMRT79B23F952Y.
Email: info@primoreggimento.com
PEC: fortinait@pec.it